The exhibition takes an original approach to the site, which until recently housed a leather goods wholesaler. The works chosen by JR creep into every nook and cranny, conquering the hundreds of shelves that inhabit the walls, with the declared desire not to modify the original structure but rather to reveal its history before a new phase of renovation.

JR has imagined the place as "a space where art works are sold, halfway between a cathedral and a supermarket, it’s a place where we get closer to infinity and where we can buy consumer objects".

JR adds: "For this new space, I wanted to bring together two universes, create a place that is lived by art, where we come to walk, where we encounter works by artists of many different generations, coming from 5 continents: from Ai Weiwei, to Daniel Buren, Anish Kapoor, Michelangelo Pistoletto and Pascale Marthine Tayou, to name a few. I would like it to be a space for discussion, meetings, surprises, where we buy a book and when we open it, we discover it’s signed by the author, where we can have an Italian coffee in a dynamic environment, where we immerse ourselves in the works that are present".

In addition to works by other artists, several pastings by JR are displayed throughout the exhibition.